Metadata is on a mission to build the first operating system for B2B marketers, and Reactful is the perfect technology to help us get there.

I’ve witnessed firsthand the impact of personalizing the buying journey from end to end. 

It’s not enough to get traffic to your website anymore. You need to identify each visitor and give them content that meets them where they are in the buyer journey. 

Imagine identifying a prospect as a customer – would you want to change the website from ‘closing’ to ‘up-selling’ or ‘activating’ a customer?

Imagine welcoming an anonymous visitor not only based on their company name but their job title, seniority, and industry. Automatically promoting case studies from their industry peers. When you do this, you can convert visitors, drive more revenue, and increase product activation.

Now, Metadata customers can give their website visitors an end-to-end personalized experience and optimize every stage of the buyer journey – from clicking on the ad to visiting the website to buying and using the product.

What does this mean for Metadata customers?

With this acquisition, we expand our capabilities as we continue to build the Marketing OS for B2B.

• Metadata campaigns will have better ROI: You won’t have to create new landing pages for every campaign. You can customize and auto-personalize your existing landing pages so they’re meant for each buyer – with no changes to your site and zero coding.
• Run end-to-end full-funnel ABM programs: With our new site insights pixel, you’ll fully understand target account engagement on your website at the buyer level. You can personalize that experience and augment your programs with highly targeted ads.
  
• Give prospects and customers the best website experience: Make sure your visitors always get the right content at the right time. You’ll be able to personalize dynamic ads, chatbots, and forms for every audience segment that visits your website.

Eliminate manual work through AI and automation

The quicker you automate your manual and repetitive tasks, the quicker you can turn your focus toward driving more revenue.  If you embrace and harness the power of AI you’ll become more productive, spend more time doing high-value work and drive better results. And you’ll be the one who gets promoted to grow your company.

This is where AI can eliminate manual work while improving performance:

AI can launch thousands of campaign experiments in minutes. AI can apply new learnings to your marketing immediately. AI can increase your team’s capacity without adding a single additional person to your team. Leverage it not only for insights, but for action.

We started with paid campaigns. We’re adding website personalization. And we’re not stopping there either. 

Metadata will sit at the center of your tech stack, coordinating all of the activities, insights, and integrations needed to drive revenue – with massive scale and efficiencies.

The next step toward the Marketing OS

With this acquisition, we’ll be able to expand our offering beyond paid advertising, and give B2B marketers more ways to drive revenue while eliminating manual, technical, and mundane tasks.

I’m so excited to take this next step in our journey to truly disrupt B2B marketing. 

FAQ

What is Reactful?

Reactful is a website personalization engine that automates the process of delivering personalized website and landing page experiences. For B2B marketers, this means targeting high-value prospects, partners, and customers, with relevant and dynamic experiences at the right time.

Why did Metadata acquire Reactful?

Reactful has solid technology that will help Metadata customers focus on making every visit count by increasing engagement and optimizing conversions of their hard-earned traffic.

With this acquisition, Metadata is adding a new core pillar of our Marketing OS: personalization and website capabilities. This expands our offering beyond paid advertising, giving B2B marketers more ways to drive revenue while reducing manual work and tasks.

How will current Metadata customers buy Reactful?

Existing Metadata customers can contact their account manager for more information on buying Reactful. 

What is the overall product vision? 

Our product team is hard at work building the roadmap to fully integrate Reactful into the Metadata platform — the value we can deliver together is greater than the sum of our parts.

While we won’t give too much away, our goal is to expedite landing page variant creation, use Reactful’s website analytics in Metadata’s proprietary Optimizer, and create playbooks that will automate the entire buyer’s journey B2B marketers can enable with one click.

The post We’re Personalizing the Buyer Journey As We Continue Building the Marketing OS appeared first on metadata.io.

Here’s our hot take on where Forrester got it right and where they missed the mark with B2B advertising.

What Forrester got right

Number 1: The state of B2B Marketing

Forrester mentions a bunch of solid points for B2B marketers regarding their tech stack.

First, an obvious one: Business decision-makers spend significant time with digital media. We know this. We’ve known this. 

But what have marketers done with that information? Well, it depends. Some marketers are super savvy, and others are just getting into using technology to drive legit campaign results and revenue. So while some folks are taking their first demos, others are realizing they’ve outgrown current solutions and need something new.

Gone are the days marketers have to settle for generic, “all-in-one” solutions or solutions that “only sort of” fit. 

With over 9,000 technology options at a B2B marketing team’s fingertips, teams must decide on the right platform(s) to drive revenue and reduce manual, repetitive, and mundane tasks.

Number 2: The state of “Choose Your Own Adventure” in B2B MarTech 

Forrester isn’t trying to say you should purchase just one of the 14 platforms it evaluated for the report (thank goodness).

Instead, they recognize that the current B2B advertising landscape means marketers will need to choose multiple tools (as long as there’s no redundancy) to fully match the customer journey and maximize their return on advertising. 

The factors Forrester recommends B2B marketers focus on are: 

• Business audience reach
• Business context reach
• Cross-channel capabilities
• B2B performance reporting
• Product vision
• Execution roadmap
• Market approach
• Commercial model
• Innovation roadmap
• Delivery model 

We’d agree: all of these are important factors for any B2B marketer to consider as they evaluate tools. 

We’re just a bit perplexed about the rest. 

What Forrester got wrong

Number 1: The focus on display

We get talking about display—it certainly has a place in B2B marketing, but for the focus of an entire report? 

That’s where we disagree. 

Metadata is a marketing platform marketing to marketers (say that 10x fast), so we hear a ton of feedback on the channels and mediums teams use to drive results. And, display doesn’t come in on anyone’s top 5 list.

Because it shouldn’t.

In a super-scientific study, we asked marketers on LinkedIn for the #1 tool they look for when they’re in the market for a B2B advertising solution.

Surprise: just 1% said they look for display advertising. 

The modern marketer doesn’t want a B2B advertising solution that focuses only on display. 

It’s 2022. The programmatic landscape is too big for that siloed POV to make even a little bit of sense.

It’s a “not so great” tip of the spear channel: 40% of people in the US use some ad blocker, and marketers can only target entire companies with a slight tilt towards behavior.

That’s why today’s marketers only use display to drive traffic to their website to retarget them on channels that actually convert, like LinkedIn and Facebook (where, incidentally, ads cannot be blocked). 

It’s absolutely not the channel or medium of choice. 

And guess what platform helps marketers run not only their “tip of the spear” campaigns but also their targeted Facebook, LinkedIn, Google Ads campaigns? This one.

Number 2: Not considering the B2B ecosystem

We were floored by the organizations evaluated for this report: 6sense, AdDaptive Intelligence, Adobe, Demandbase, Influ2, Jabmo, LinkedIn, Madison Logic,  Marin Software, Metadata, RollWorks, StackAdapt, Terminus, and The Trade Desk. 

Make it make sense.  

The issue is the comparison of OG display leaders like The Trade Desk vs. social platforms like LinkedIn vs. ABM solutions like Terminus vs. marketing operating systems like Metadata.

In short:

How the heck does it make sense to narrow all B2B advertising to 14 options and compare them across the same criteria?

This isn’t comparing apples to oranges. It compares Apple to Amazon: both are useful. But each has very different purposes for the end user.  

Let’s go back to that poll for a second.

Audience targeting won out overall, and the comments backed it up.

“I think the success of the first three is somewhat dependent on the fourth option,” Jesse Walker, Head of Integrated Marketing at MX, said.

In other words: what Daniel Svonava, co-founder of Superlinked, said: “Targeting > Everything.”

That’s why the comparison points are so perplexing. Why would you rank LinkedIn as having a better audience reach, when Metadata offers marketers (optimized) reach to the same audience? 

A bit more here: not only does Metadata activate information from platforms like 6sense and run ads on social networks like LinkedIn, but we also have utilized The Trade Desk to power display capabilities. 

There is some good news for B2B marketers evaluating solutions for B2B advertising: this report will help highlight the use case for ABM solutions, social platforms, DSPs, and marketing operating systems. 

Like we mentioned, display is not a top 5 key channel for today’s B2B marketers. They need more. And more usually means a mix of the platforms Forrester compared. 

In case we weren’t coming in hot enough: this report is not good for evaluating platforms against each other.

Dear Forrester: what gives? 

Dear Forrester,

It’s not 2010. Display advertising isn’t the end-all-be-all it once was and ABM isn’t some shiny new toy. 

Not one marketer I know would say that if they’re looking for a B2B advertising solution, they’d seek one that focuses primarily on display advertising.

Instead, they’d look for one that helps them optimize their reach, automate their campaigns, and target the right audience.

This means building unique audiences for these ecosystems, making optimizations on the fly to maximize ad spend and powering it all with automation that takes the mundane tasks off the plates of already busy media teams.

This is what the modern B2B marketer demands. 

A one-size-fits-all approach to B2B marketing won’t work anymore; marketers can’t throw ads into the abyss and hope they resonate with consumers. 

Instead, they need ways to personalize engagement and deliver relevant messaging when it matters most.

It’s clear what CMOs are doing—they’re looking toward the future. 

Does that future include display advertising? Of course. It’s still a big part of any holistic B2B marketing campaigns, but it’s just a sliver of what they want—no, what they need. 

To run these campaigns, they need a future-facing B2B advertising solution, not one stuck in the past. 

So, Forrester, with all that in mind, why the outdated rubric and premium on programmatic display advertising? 

We’re just a few months away from 2023 and marketers have long since moved on from display-only campaigns. It’s time to adjust your rubric to reflect that.

Love,

Literally every marketer in the world

Why all this excites us

In many ways, Forrester, you helped prove our point. 

We aren’t just a B2B advertising solution. We aren’t a display or ABM platform. 

We do a lot more. We’re building a category. 

Because B2B Marketers need a lot to drive real, legit results. 

We started our journey by building a platform that can generate predictable, tangible demand by automating paid campaigns because there’s nothing more technical, mundane, and repetitive than running paid campaigns.

Today, as Forrester mentions, our strategy is to be “a unique and highly credible option for B2B marketers who are responsible for sourcing high quality leads for salespeople.”

Metadata automates everything from building target audiences, executing 1000s of campaign experiments, and then monitoring, optimizing, and fine-tuning them to what drives pipeline, all while enriching leads and providing a feedback loop of insights.

In 2021, the Metadata platform ran over 70k paid campaign experiments for our 180 customers, at an amazing 1:5 ratio of spend to pipeline. For every $1 our customers spent, they generated $5 in pipeline (yep, read this paragraph again).

And, we’ve got big news coming. 

Curious? All we can say is you won’t want to miss DEMAND in October. 

The post 2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark appeared first on metadata.io.

As a former software engineer, my marketing approach has always been rooted in experimentation.

I constantly ask myself questions like:

• Did this campaign perform better than the other?
• This campaign had more engagement, but did it generate more pipeline?
• Were they big or small deals? Did they convert to revenue?
• How much money did we spend? What was the ROI?

But most B2B marketers don’t operate as engineers do.

Many decisions are made based on intuition, hunches, and opinions without a clear scientific process or methodology. There’s too much art and not enough science.

That inability to predict outcomes made me uncomfortable. I’m used to algorithms, business logic, and predictable results.

For the average B2B marketing team today, doing this requires many technical, mundane, and repetitive tasks. It requires resources and takes a ton of time.

There are often so many tasks that B2B marketers don’t have time for what matters most: marketing strategy and creative problem-solving.

This is where AI can be a super-power for marketers. AI can easily automate so many technical, mundane, and repetitive tasks in marketing, just like it does in our personal lives.

We don’t need to plot coordinates on a paper map. We let Google figure out the best route. And sometimes, we don’t even drive our cars to the destination. We put Tesla behind the wheel.

So why aren’t B2B marketers already using AI to do manual and repetitive work?

AI still hasn’t made its way into the everyday lives of B2B marketers. 

AI has historically been used to analyze large amounts of data, giving insights to marketers who still had to take action.

So AI ended up creating even more technical, mundane, and repetitive tasks to complete. It’s overwhelming, and things get stuck.

But what if marketers are the bottleneck in this equation? 

What if marketers aren’t best suited to analyze thousands of data points from the channels and CRM, execute experiments, and optimize hundreds of campaigns daily?

Marketers have more channels, data, and tech than ever before but only get eighteen months or less to generate demand and pipeline.

As their goals increase, marketers think they have two choices: hire a team or outsource to an agency. Either way – you’re wasting time and money by having more people do technical, mundane, and repetitive work.

B2B marketers have never had a platform that reduced the amount of these repetitive tasks while improving their performance simultaneously – until now.

Metadata is building the first marketing operating system for B2B

A traditional operating system conducts a massive number of tasks for the end-user, freeing them to focus on more valuable work. For example, computer users don’t have to figure out how to transport bits from an application to a hard drive – the system does that for them.

We’re taking the same approach at Metadata. To build an operating system that eliminates every technical, mundane, and repetitive task for B2B marketers – allowing them to focus more on strategy and creativity.

We started our journey by building a platform that can generate predictable, tangible demand by automating paid campaigns because there’s nothing more technical, mundane, and repetitive than running paid campaigns.

Today, Metadata automates everything from building target audiences, executing 1000s of campaign experiments, and then monitoring, optimizing, and fine-tuning them to what drives pipeline, all while enriching leads and providing a feedback loop of insights.

In 2021, the Metadata platform ran over 70k paid campaign experiments for our 180 customers, at an amazing 1:5 ratio of spend to pipeline. For every $1 our customers spent, they generated $5 in pipeline.

And we generated that performance while saving time for our customers. Assuming it takes at least 3 hours per campaign to set up, launch, monitor, and optimize it – our platform eliminated over 214,000 hours of work, saving over $14m in people costs.

One of our largest customers ran 12,000+ paid campaigns in six months, driving $8m in pipeline – without hiring additional people or bringing on an agency. 

And we’re not just stopping at paid campaigns either.

Metadata will sit at the center of your tech stack, orchestrating all of the activities, insights, and integrations needed to drive revenue – with massive scale and efficiencies.

Humanly impossible marketing is possible with Metadata

We’re on a mission to turn B2B marketers into superhumans.

Imagine a world where you could execute thousands of campaign experiments every month, iterate lightning-fast, and automatically apply new insights.

Imagine a world where your campaigns create themselves (audience, creative, and copy) and then optimize based on what combination creates the most pipeline at the lowest cost without ever having to log into another tool?

Marketers can have this superpower. They just don’t realize it’s possible yet unless they have Metadata.

The marketers who embrace and harness the power of AI will become more productive, spend more time doing high-value work and drive better results. And they’ll be the ones who get promoted and continue growing their companies.

Today’s a big day for demand gen marketers

Thank you to every one of our customers, employees, partners, investors, and advisors. We’re embarking on a journey to truly disrupt B2B marketing and are inviting you to come along on the ride with us.

Join us on March 17th for a one-hour press conference where we’ll explain what an “Marketing Operating System” means, why the time is now, and how this will make life easier for B2B marketers.

The post Say Goodbye to Manual Marketing – We’re Building the First Marketing Operating System appeared first on metadata.io.

The new capital will allow Metadata to develop a new software category, while tripling down on its growth, and expanding its platform capabilities to meet its vision as the first operating system for B2B marketers. 

Running paid campaigns creates too many technical, mundane, and repetitive tasks for B2B marketers to keep up with today.

Through AI and machine learning, Metadata frees B2B marketers from having to manually do these tasks so they can spend their time on the work that matters most: strategy, creativity, and experimentation.

B2B marketers use Metadata to automate these tasks, optimize their campaigns to revenue, and drastically scale their performance before needing more resources.

Metadata has experienced accelerated momentum:

• Grew a staggering 711% YoY growth in the past 24 months 
• Added over 110 new customers in the last 12 months
• Was awarded five patents for its technology and an ever-growing database of 1.5 billion business profiles, segmented by technographics, firmographics and buyer intent signals
• Attracted nearly 2,000 live attendees and over 4,000 registrants to its first annual DEMAND conference
• Has consistently been named a leader in customer satisfaction and “time to ROI” by LinkedIn and G2. The company has consistently received the highest G2 satisfaction scores of any of its category competitors, with 99% of users rating Metadata at 4 or 5 stars, and 92% saying they would recommend Metadata to other B2B marketers

“In 2021, the Metadata platform executed nearly $50 million of digital spend for over 150 customers across Facebook, LinkedIn, Google, Quora, and Display, resulting in over $130 million in marketing-sourced pipeline and over $2 billion of influenced pipeline,” said Gil Allouche, Metadata CEO. “No other technology was able to provide this amount of efficiency for B2B marketers. This funding validates the market demand for our technology and will help us develop this technology further.”

Matthew Cowan, General Partner at Next47, views Metadata’s loyal customer base as a strong indicator of future success. “When speaking with dozens of Metadata customers, it was clear that Metadata is a vital part of their operations. Metadata’s commitment to their customers is evident in their growth and the tangible results they’ve provided B2B marketers,” said Cowan. “Their vision of building the first operating system for B2B marketing is exactly what this industry needs. As we were looking to make investments in truly disruptive marketing technologies, Metadata’s vision, combined with their current performance, and future trajectory, is what compelled us to lead this round of funding with them.”

Raanan Bar-Cohen, founding partner at Resolute Ventures, who led Metadata’s Series A round, has seen, firsthand, the impact Metadata is having on its customers. 

“We’re not surprised by Metadata’s consistent ‘up and to the right’ trajectory,” said Bar-Cohen. “Gil and his team have shown a commitment to technology innovation and customer obsession, in a space that is busy with undifferentiated tech. Metadata has a true passion for making life easier for B2B marketers and has a track record of delivering capabilities that truly reduce the task load on B2B marketers while maximizing marketing performance – and that dedication is what will continue to allow their team to define their category as a new kind of operating system for B2B marketers.” 

This latest round of funding features participation from Gaingels, Mana Ventures, and over 30 prominent leaders in the Software as a Service (SaaS) space, including Jason Calacanis, Erik Matlick (CEO/Bombora), Mark Organ (Founder/Eloqua), Gary Nakamura (CEO/Firstup), Megan Yen (Head of Operations/Ramp), Brian Cooper (VP Demand/Juniper) and many others. 

About Metadata

Metadata is building the first marketing operating system for B2B marketers. Through AI and machine learning, Metadata frees B2B marketers from mundane and repetitive tasks so they can spend more time on the work that matters most: strategy, creativity and experimentation. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to automate their campaigns and drive more revenue.

The post Metadata.io Raises $40M in Series B Funding To Create the First Marketing Operating System appeared first on metadata.io.

SAN FRANCISCO, Feb. 2, 2022— Metadata.io, the first demand generation platform for B2B marketers, is pleased to announce they have received two new patents from The United States Patent and Trademark Office (USPTO) for their technology that automates the most repetitive and mundane, but critical tasks in B2B marketing.

Today, the platform helps B2B marketers with building highly targeted audiences across channels, launching a high volume of campaign experiments, and self-optimizing those to what drives the most efficient revenue. The company currently has over 170 customers benefiting from this current technology.

With a mission to get Marketers closer to revenue, these two new patents will not only boost the performance of the existing campaigns platform but will introduce an entirely new capability to establish new technology integrations and enable new marketing strategies using a “playbook” concept.

“These patents are taking a step beyond a simple instruction manual to help customize and execute new marketing strategies based on a particular customer’s needs,” said Gil Allouche, CEO, Metadata. “We’re building a platform that allows revenue marketers to automatically run completely pre-optimized programs that apply proven B2B marketing best practices and playbooks across channels and technologies.” 

The first patent was granted to Metadata for its proactive marketing technology. This new technology ingests a customer’s historical data from across their channels and technologies, understands the customer’s desired outcomes, and recommends best-next-step marketing strategies to achieve those outcomes most efficiently. 

The second patent was granted for Metadata’s use of templates and playbooks that are digitally embedded into the platform that will apply proven B2B marketing best-practice strategies to customers’ campaigns and technology integrations.

As an example, on the first login, a new Metadata customer can integrate their technology stack, tell Metadata what outcomes they are trying to achieve, and the platform will go to work. It ingests years of detailed data, analyzes it against all previous customers, campaigns, technologies, and outcomes, and recommends to the user a specific way to set up and implement their technologies, as well as specific campaigns to run, in order to most efficiently and quickly achieve their goals.

Metadata’s first application of this was with LinkedIn Conversation Ads. Metadata provided Conversation Ad templates that had been pre-optimized with hundreds of thousands of dollars of ad spend, directly within the platform so their customers could run similar campaigns.

Metadata has captured detailed data from a growing customer base, including some of today’s most successful B2B companies, and will be able to leverage this data anonymously to make future predictions and recommendations across all their clients. The platform can then automatically take action based on this data, improving campaign performance while needing fewer resources.

“Historically, AI has been more of a novelty. Now, it’s embedded everywhere in our personal lives,” said Allouche. “It’s innate – we trust it without question when we need directions or groceries at our door. On the business side, however, we are only on the brink of its possibilities. But the technology is here, and ready to be leveraged.’

About Metadata

Metadata is the first demand generation platform that launches paid campaign experiments and self-optimizes to revenue. Through AI and machine learning, Metadata helps B2B marketers automate the repeatable and time-consuming parts of running paid campaigns so they can focus more of their time on strategy, targeting, and creative. B2B marketers at Zoom, Okta and ThoughtSpot rely on Metadata to get closer to revenue. Start experimenting so you can get revenue faster with https://metadata.io/.

The post Metadata Awarded New Patents For Demand Generation Platform appeared first on metadata.io.

SAN FRANCISCO (AUG. 19, 2021) — Metadata.io, the first demand generation platform for B2B marketers who want to get closer to revenue, has been named one of the fastest-growing private companies in the United States, ranking 1159 on the Inc. 5000 list.

This is the second consecutive year that Metadata, which has had a three-year revenue increase of  420%, has made the Inc. 5000.

The list represents a unique look at the most successful companies within the American economy’s most dynamic segment—its independent small businesses.

This achievement puts Metadata among an elite group, sharing a pedigree with Intuit, Zappos, Under Armour, Microsoft, Jamba Juice, Timberland, Clif Bar, Pandora, Patagonia, Oracle and other notable companies that have made the Inc. 5000.

“We are incredibly proud of the customer-first culture we have to create not only a product that marketers desire, but an entirely new category in a market that is sometimes confusing,” said Gil Allouche, CEO of Metadata.

“This recognition is a testament to the fact that autonomous demand generation is working for our customers. Our customers’ success fuels our continued growth, and that is the ultimate validation that our work is disrupting the status quo for B2B marketers.”

B2B marketers use Metadata to run paid campaign experiments at scale. Metadata’s demand generation platform automates how campaigns are launched, finds the best performing experiments, and self-optimizes based on what drives pipeline and revenue.

With Metadata, revenue marketers from customers such as Slack, G2, Zoom and Juniper Networks have experienced as much as a 4.5X ROI in as little as 90 days using Metadata. 

Metadata’s rapidly growing customer base continues to praise the technology for helping B2B marketers achieve results beyond the scale they previously thought was possible. On average, Metadata customers achieved positive ROI within just seven months compared to 17 months from competing platforms.

Not only have the companies on the 2021 Inc. 5000 been very competitive within their markets, but this year’s list also proved especially resilient and flexible given 2020’s unprecedented challenges. Among the 5,000 listed, the average median three-year growth rate soared to 543 percent, and median revenue reached $11.1 million. Together, those companies added more than 610,000 jobs over the past three years. 

“The 2021 Inc. 5000 list feels like one of the most important rosters of companies ever compiled,” said Scott Omelianuk, editor-in-chief of Inc. “Building one of the fastest-growing companies in America in any year is a remarkable achievement. Building one in the crisis we’ve lived through is just plain amazing. This kind of accomplishment comes with hard work, smart pivots, great leadership and the help of a whole lot of people.”

Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at www.inc.com/inc5000. The top 500 companies are featured in the September issue of Inc., which will be available on newsstands Aug. 20.

The annual Inc. 5000 event honoring the companies on the list will be held at the annual Inc. 5000 Vision Conference on Oct. 19-20. As always, speakers will include some of the greatest innovators and business leaders of our generation. 

More about Inc. and the Inc. 5000

Methodology

Companies on the 2021 Inc. 5000 are ranked according to percentage revenue growth from 2017 to 2020. To qualify, companies must have been founded and generating revenue by March 31, 2017. They must be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2020. (Since then, some on the list may have gone public or been acquired.) The minimum revenue required for 2017 is $100,000; the minimum for 2020 is $2 million. As always, Inc. reserves the right to decline applicants for subjective reasons. Growth rates used to determine company rankings were calculated to three decimal places. There was one tie on this year’s Inc. 5000.  Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.

About Inc. Media

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including web sites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers, and the credibility that helps them drive sales and recruit talent. The associated Inc. 5000 Vision Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com.

For more information on the Inc. 5000 Vision Conference, visit http://conference.inc.com/. 

The post Metadata Selected Second Year in a Row for Inc. 5000 List, With 3-Year Revenue Growth of 420% appeared first on metadata.io.

SAN FRANCISCO, July 12, 2021- Metadata.io, the first demand generation platform for B2B marketers, today announced its leadership position in the most recent G2 Summer 2021 Account Based Advertising Grid Report. Products in the Leader quadrant are rated highly by G2 users and have substantial Market Presence based on market share, seller size, and social impact. 

Metadata has consistently ranked high in the past three years of G2 Reports. The scores are sourced from actual customer feedback and includes: time to ROI, how well it meets requirements, user adoption, and likelihood to recommend. 

Metadata has consistently received the highest satisfaction scores across the entire competitive field, where 99% of users rated it 4 or 5 stars, and 92% said they would recommend Metadata.io to other B2B marketers. 

Metadata.io is also a leader in the Lead Intelligence, Marketing Account Intelligence, Account-Based Analytics, and Account-Based Orchestration Platforms categories. 

“Metadata’s #1 commitment is to client satisfaction and success is reflected by our loyal customers,” said Gil Allouche, CEO and founder, Metadata. “The word of a customer will always carry more weight than how an industry analyst might rank you. G2 provides an opportunity to showcase companies from the mouths of their customers directly.  It is a great honor to receive this repeated positive feedback and recognition.”

“Metadata is creating serious momentum as it is the #1 product in multiple G2 Summer 2021 Index Reports across the Account-Based Advertising and Account-Based Orchestration categories, ” said Emily Malis, Market Research Manager at G2. Metadata has also been named a Leader in numerous ABM Summer 2021 Grid Reports, including Account-Based Advertising, Account-Based Analytics, and Marketing Account Intelligence. This validates how customers fully leverage its features as part of their account-based strategies. It is the authentic voice of the customer that powers our reports at G2, and Metadata’s reviews continue to receive above-average customer feedback. There are new innovative ways to execute account-based marketing, and Metadata is spearheading the way to get B2B marketers closely tied to revenue.”

B2B marketers use Metadata to run paid campaign experiments at scale. Metadata’s demand generation platform automates how campaigns are launched, finds the best performing experiments and self-optimizes based on what drives pipeline and revenue. With Metadata, revenue marketers at Zoom, Okta and ThoughtSpot have experienced as much as 4.5X ROI in as little as 90 days.

The G2 Grid is based on real, unbiased user reviews and rates platforms algorithmically from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks. The G2 Crowd ranking takes into account several factors buyers should consider including product attributes, vendor market presence, customer satisfaction, G2 Net Promoter Score® and the quality and age of reviews. Vendors in both reports are ranked by customer satisfaction and market presence. See the full report on G2’s site.

About Metadata

Metadata is the first demand generation platform that launches paid campaign experiments and self-optimizes to revenue. Through AI and machine learning, Metadata helps B2B marketers automate the repeatable and time-consuming parts of running paid campaigns so they can focus more of their time on strategy, targeting, and creative. B2B marketers at Zoom, Okta, and ThoughtSpot rely on Metadata to get closer to revenue.

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San Francisco – June 10, 2021 – Metadata.io, the first demand generation platform for B2B Marketers, today announced that LinkedIn Conversation Ads is an available ad format in their platform.

As a certified LinkedIn Marketing Partner, Metadata was one of the first to expand their integration to include this new ad format. Metadata’s fastest build to date (under 8 weeks), customers now have the ability to set up, manage, and measure LinkedIn Conversation Ads from within the Metadata platform, taking advantage of Metadata’s unique ad flow templates and playbook library for this ad type.

In December, Metadata won “Innovator of the Year” at LinkedIn’s Partner Connect North America as a result of their innovation with LinkedIn Conversation Ads campaign automation, providing B2B marketers and demand generation leaders the ability to use pre-vetted templates together with a new ad format.

“We’re thrilled to offer the LinkedIn Conversation Ads format in our platform for our customers who want to be at the edge of the latest opportunities in marketing, ” said Jason Widup, VP of Marketing at Metadata. “We used it ourselves over the last year and saw impressive results quickly – our campaign delivered 230% more demos in a month with 60% less budget with a $1:$5 ratio of spend to closed/won revenue. We were able to generate $1.5m in revenue and $7.5m in pipeline for Metadata.”

Marketers can now run LinkedIn Conversation Ads in Metadata for content download, event registration and demo request campaigns. Utilizing this new ad type will help marketers target both their target accounts, as well as the buying committee within those accounts, at a low cost and high conversion rates, generate qualified demand and revenue for their sales teams.

“We’ve generated hundreds of demo requests and found the percentage of new ABM leads generated from Conversation Ads that convert into SQO’s to be among our highest converting channels,” said Silvio Perez, Founder & CEO, AdConversion.

Despite how open and configurable LinkedIn Conversation Ads are, Metadata found that the best results are generated through a curated set of templates, playbook and ad flows, using specific CTAs and offers. With these ad flow templates and offers, Metadata customers can significantly shorten the time to execute these types of campaigns, and achieve positive ROI at higher rates than other marketing channels, for significantly less spend.

“With the performance we saw, we had to be one of the first LinkedIn Marketing Partners to offer this to our customers. Having this capability within our platform creates a conversational experience for B2B marketers to choose their own path, and allows for a more authentic, interactive engagement that results in higher ROI,” says Jason Widup, VP of Marketing at Metadata.Additional benefits to adding the LinkedIn Conversion Ads format to their platform include automating the user journey in less time and increasing revenue with a shorter sales cycle and higher lead volume. Specifically, customers are turning to Metadata to run LinkedIn Conversation Ads for the following reasons:

• Flexibility: Can use the ads for content, webinar, and demo request campaigns
• Highly targeted: Can send them using custom MetaMatch audiences
• Cost-effective: Can deliver them at a low cost per send (< $1.00 in most cases), with very high open rates

Learn more about here: https://metadata.io/linkedin-conversation-ads/

About Metadata

Metadata is the first demand generation platform that launches paid campaign experiments and self-optimizes to revenue. Through AI and machine learning, Metadata helps B2B marketers automate the repeatable and time-consuming parts of running paid campaigns so they can focus more of their time on strategy, targeting, and creative. B2B marketers at Zoom, Okta and ThoughtSpot rely on Metadata to get closer to revenue. Start experimenting so you can get revenue faster with https://metadata.io/.

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San Francisco, CA, April 20, 2021— metadata.io, the first demand generation platform, has been ranked No. 56 on The Financial Times’ (FT) 2021 list of Americas’ 500 Fastest Growing Companies.

The list recognizes the most innovative and fastest-growing companies in seven countries across North and South America.

This recognition comes on the heels of a breakout year in 2020 for the company, securing an oversubscribed Series A and ranking as No. 233 in the Inc. 5000 Fastest-Growing Private Companies in America Annual List. 

FT’s Fastest Growing Companies list is composed of enterprises that contribute most heavily to economic growth, ranked by compound annual growth rate (CAGR) in revenue between 2016 and 2019.

Out of millions of companies in North and South America, only 500 were selected for the inaugural list announced on April 13, 2021, and Metadata is pleased to be acknowledged for their demand generation platform.

metadata.io, founded in 2015, has reported an impressive growth rate of 1869.18% revenue growth over the past three years. 

“It is an honor to be included on The Financial Times’ 2021 list of Americas’ fastest growing companies, especially at a time where many B2B technology vendors are struggling to show value to their customer base,” says Gil Allouche, Founder & CEO at Metadata.

“Our growth and momentum is a result of our passion for helping B2B marketers optimize their campaigns to generate pipeline and revenue, not just leads. We cracked the code for B2B demand generation and look forward to continuing to help customers embrace autonomous software technologies to execute their marketing programs with tangible results, closer to revenue targets and goals.”

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