Run some paid ads, generate some pipeline and convert it to revenue. If only demand gen was that easy.
The role of demand gen today is all about building awareness, excitement, and trust in whatever your company sells. And it ain’t easy.
At DEMAND 2022, we’re bringing you tactical presentations so you can run better campaigns. The kind that generate demand and revenue.
Learn what the best B2B marketers we know are doing to drive demand and revenue.
Steal new ideas and playbooks you can implement tomorrow.
Join the biggest names in B2B marketing and the next wave of B2B marketers you need to be aware of. The kind of speaker list we could charge serious $$$ for. But DEMAND is 100% free.
ALL TIMES ARE LISTED IN PT
Mark and Katie will set the tone for DEMAND, probably include a few zinger jokes free of charge, and share more about why we’re so excited for this year’s event.
Head of Brand & Product Marketing, Metadata
Head of Community, Metadata
The most painful (and usually the best) lessons come with experience, messing things up, and learning from your mistakes. Dave Gerhardt, Founder of the Exit Five community, will share the best 10 B2B marketing lessons he’s learned in his career from his time at Drift, Privy, and Hubspot.
Founder, Exit Five
There are all kinds of wins in marketing. A new campaign takes off. Demo requests increase. And pipeline is created. But the wins we don’t often talk a lot about are the tactical, operational wins. On today’s special episode of Demand Gen U, sponsored by our friends at SharpSpring by ConstantContact, Mark and Jason will talk about a few tactical ops wins we’ve had at Metadata this year.
Head of Brand & Product Marketing, Metadata
VP Marketing, Metadata
Tactical session for every B2B marketer.
Having a good product isn’t enough to win anymore. You need to win on things beyond the product: your strategy, your narrative, your positioning and your messaging. Peep Laja, CEO of Wynter, will share everything he’s learned as a three-time founder of three successful startups.
CEO, Wynter
Market like a media company. B2B marketers keep talking about and most don’t know where to start. No B2B company has done this better than ProfitWell. Patrick Campbell, CEO of ProfitWell, will explain why they abandoned their inbound marketing strategy to become a media company, what they learned along the way, and share a framework so you can start creating binge-worthy content for your B2B company.
Founder & CEO, ProfitWell
Every company is excited about PLG today, wondering how they can implement it as a new GTM motion. But even Product-led companies will eventually need to adopt a Sales-led motion. Korina Edwards will explain what PLG actually means, why this hybrid model is the future of SaaS, and give away proven strategies so you can blend both GTM motions at your own company.
Growth Marketing Leader
Most marketing leaders need to rethink their marketing plan. The unintentional decision to only execute micro campaigns without developing a larger GTM strategy results in making their marketing team irrelevant. Stop making this mistake. Start justifying marketing’s importance. Janelle Amos, Founder of Elevate Growth, will give away her cheat codes for building a successful GTM plan.
Founder, Elevate Growth
ALL TIMES ARE LISTED IN PT
Category creation is really hard. It’s expensive, it takes time, and it’s not for every B2B company out there. Jason Widup, VP of Marketing at Metadata, will moderate this keynote panel with three big names in B2B SaaS who know a thing or two about creating new categories.
Partner, Stage 2 Capital
CEO, Gainsight
Founding CMO, HubSpot
VP Marketing, Metadata
CEO, Writer
Head of Brand & Product Marketing, Metadata
Gil Allouche, CEO of Metadata, and Jason Widup, VP of Marketing, will discuss what a Marketing OS is, why Metadata is building the first one for B2B, and will share some exciting updates on how the Metadata product is evolving to deliver these benefits to B2B marketers.
CEO, Metadata
VP Marketing, Metadata
Jason, Mark, and Katie will wrap up DEMAND 2022, with two BIG Metadata announcements you won’t want to miss. Trust us.
VP Marketing, Metadata
Head of Brand & Product Marketing, Metadata
Head of Community, Metadata
Save your spot at DEMAND so you can get access to all the recordings (whether you show up on October 20th or not).
Didn’t make it to DEMAND this year? Don’t worry, we got you. You can watch every session at our DEMAND content hub.
You delivered on your promise of designing an event that you would actually attend, which is why I also attended and enjoyed it.
The content was exceptional and highly practical, plus it was fun!
I was surprised at how useful the content was. Usually, with these events, it's a mix of sales content and generic information.
I will make sure to make a bigger effort to block my calendar next time so that I can really soak it all in.
Because of how valuable the content is, and how relevant the speakers are, it's a no-brainer to come back for more!
I haven't seen a virtual event conducted so smoothly (and you know I go to a lot of them). Please keep up the good work.
I appreciate the caliber of speakers and breadth of knowledge. The virtual set-up was one of the best I've seen in the past 18 months.
I haven't even gotten around to watching half of the sessions yet. From what I've seen so far, there's no way I'd miss next year.
Good speaker line-up and agenda. A virtual event that was actually good and worth attending.
The content was really worth attending! I loved that there were so many diverse marketing topics and the speakers were AWESOME (one of the biggest reasons I attended).
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