*Click here to view or download the 8 Benefits of Content Marketing PDF.
One of the best ways to connect with future clients is by content marketing. Content marketing is basically sharing blogs, articles, videos, and social media posts that are valuable to your customer base without pushing your own brand. When a company provides people with valuable information without a hard sell, it creates trust between the user and the brand. Having a site full of useful information that is specific to your clientele’s needs is the most effective way to build relationships and increase sales.
Still need to be convinced? Here are 8 ways content marketing benefits your company.
1. Content Marketing Increases Sales
Where do people look when they’re trying to find a solution to a problem? The internet, of course!
If you have educational, easy to understand content that helps solves problems people are having, your target clientele will be more likely to buy your product or service. Why? Because you understand the issues they are facing and have solutions.
2. Better Clients, More Loyalty
If you’ve done your research and are writing articles that help solve your target audience’s issues, the quality of your site traffic is improved. The content on your site is geared toward the people that need you, want to read your content, and are ready to do business. These people will return to your site again and again because your company understands what they need.
3. Increases Brand Awareness
With so many businesses out there, how do you make sure yours stands out? Fine-tune your site by having amazing, informative content that shows up when people are searching for answers. That’s how you establish brand awareness. That’s how you become “tops” in your industry.
4. Content Marketing Shows You Care
Providing content that helps your customer in some way shows that you understand their needs and are responsive to them. Constantly selling to people is not a good way to establish a relationship with your client base. Your client is your brand’s hero. Make them feel that way.
5. Improves Site Traffic and Provides More Leads
Having content that is SEO friendly around a particular topic leads to higher search results rankings which leads to higher site traffic. More traffic leads to more sales leads.
Also, if you have high-quality content, other sites may link to your articles. You may also be asked to guest post on other sites. Both of these things increase your domain authority which improves your search ranking.
6. Helps Customer Make a Decision More Quickly
The goal of your site is to educate people and convert those people to paying customers.
Search is the first step in the buyer’s journey. If you show up on search with helpful content, the buyer will trust your business and feel more comfortable moving through the decision process.
7. Builds Loyalty and Trust
Giving advice freely and openly, without a sales pitch, leads to a strong customer base that trusts you. Be helpful, honest, and empathetic to your client’s needs.
8. You Are Now an Expert
Congratulations! Your helpful content and willingness to give free advice have established you as an expert in your field. Because you are trusted, more people will seek to do business with you.