It’s time to kick all this Instagram knowledge into high gear. We’ve discussed building a blueprint, getting followers by covering all your bases, creating content that relates to your customer base, and how to monetize your content. The last phase in this plan is to connect with your audience using video. Instagram Reels makes it easier to be visible and create a connection with your audience.
Instagram ReelsIn 2020, Instagram added Reels, which was huge. Currently, it’s the fastest way to attract and relate to your ideal followers. Reels is short-form video marketing, and it’s creating a lot of growth. Instagram reels are often thought of as stories on steroids. They don’t have to be complicated or overwhelming. Reels are a really great way in 15 or 30 seconds to post, preview in your feed, and get 10x the number of views that you would get compared to your stories or your IGTV. Reels have features that stories don’t have:
- Reels offers several editing tools, including AR effects, speed controls, and the option to align multiple clips for cleaner transitions.
- Reels can be shared to Explore and Stories. When you upload a reel, you can also choose to post it in your Feed. All the reels you create will also appear in a dedicated section of your profile, similar to IGTV posts.
- If you include original audio, your audio will be attributed to you, and other users can use it to create new reels.
- Save video clips from your stories archive and repost them as reels.
- Film a “talking head” tip in the reels portion of the app, following the flow of hook, tip, call-to-action.
- Are entertaining and fun
- Are inspiring
- Use creative tools like text, filter, or camera effects
- Uses vertical video
- Uses music from the Instagram music library and/or original audio you create or find on Reels
- Are experimental! Try something new!
- Are blurry due to low-resolution
- Are uploaded with a border
- Have the majority of the image covered by text
- Do not meet Instagram’s Community Guidelines