What is Digital Marketing, Anyway?
These days digital marketing refers simply to marketing. It’s marketing online where your customers are hanging out, gathering information, and chatting with their friends. Digital marketing centers on great content that your customers want to engage with.
Digital Marketing Involves:
- Content
- SEO
- Social Media
- Ads
- Email Marketing
If this sounds overwhelming, then keep reading. We’ll break it down for you and we’re here to answer any questions you may have.
The average time an individual in 2020 spends on their phone is over 5 hours a day.
In fact, The Pew Research showed that for the year of 2020, 96 percent of Americans own a cellphone, a 61 percent increase from just 2011, and phone usage is still growing as you read this. Furthermore, a study on internet usage found that roughly 8 out of 10 adults go online daily. So maybe it’s time to hone in those digital marketing skills.
Whether you’re already in marketing or simply someone with a phone, digital marketing is everywhere online, when’s the last time you were online without seeing an ad? And that’s just the surface level. Dive into the world of digital marketing with us, here you can learn the lingo, master the knowledge, or simply advance your current skills in our step-be-step guide to digital marketing.
So, what is digital marketing?
Turns out, the definition may be a lot simpler than you might think. According to Investopedia‘s definition: digital marketing is “the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers.” In even shorter terms, it’s any marketing online.
So those ads on Facebook, those 30 second commercials before your YouTube video, the first few links below your Google search, even the fast-tracked junk mail from stores you bought from years ago, all fit under the umbrella term “digital marketing”.
But each of those outlets have their own subcategories, so let’s dive further.
Content Marketing
Content Marketing involves creating and curating content that your potential and current client base are interested in. It’s your job to figure out what problems people are having that you can help solve for them. What are the questions you get asked most often? Can you write some articles about that? The answer is probably YES!
Content Marketing
Content Marketing involves creating and curating content that your potential and current client base are interested in. It’s your job to figure out what problems people are having that you can help solve for them. What are the questions you get asked most often? Can you write some articles about that? The answer is probably YES!
SEO means search engine optimization. What is that? It just means making sure your website can be read by search engines, like Google, in a way that helps your site show up in search results. If you Google “SEO Tips”, you may be overwhelmed with your results. So…don’t do that. Ha! There are lots of tricks, techniques, and software that can help you with this.
Social Media
Love it or loathe it, social media is here to stay. How do you know what platform is best for your business? How do you get people to engage with your content? Let’s discuss.
Social Media
Love it or loathe it, social media is here to stay. How do you know what platform is best for your business? How do you get people to engage with your content? Let’s discuss.
Ads
These are not ads like in the Mad Men days. These are PPC (pay-per-click) ads that are placed mostly on Google and social media channels. How do you create this? How does it work? How do you know if they are providing you value? We will show you.
Emails
Think emails don’t work? Think again. Emails are one of the most effective way to keep your current customers and help keep your name in front of potential clients. Email addresses are worth money in your pocket. How do you get more emails for your mailing list? How do you provide these users with the right content? You guessed it. We will teach you.
Emails
Thinks emails don’t work? Think again. Emails are one of the most effective way to keep your current customers and help keep your name in front of potential clients. Email addresses are worth money in your pocket. How do you get more emails for your mailing list? How do you provide these users with the right content? You guessed it. We will teach you.
Keep reading!
There’s still so much more to learn about digital marketing!
Keep reading!
There’s still so much more to learn about digital marketing!