1.The Beginner's Guide to Digital Marketing
Why Your Business Should Use Digital Marketing
Digital marketing is a must in a world that is almost entirely online. In 2019, most people spent about 153 minutes per day on social networking compared to 90 minutes daily in 2012 according to Review42. They stated most adults spend about 38 minutes per day on Facebook.
To be honest, these numbers seem way too low! Social media is where people are spending time, making it prime for advertising. With the amount of time spent on electronic devices, it only makes sense to advertise where your customers are.
Why Use Digital Marketing?
*Click here to view or download the Why Your Business Should Use Digital Marketing PDF.
Why should you use digital marketing? Because your customers are online. That’s the best and main reason for digital marketing.
The Covid19 pandemic has drawn even more people to the internet and social media. According to WARC, 47% of internet users aged 16-64 are spending 23% longer on social media compared to the time spent online prior to the pandemic. Really, what else was there to do?! It can only be expected that the increased usage and change in people’s habits on social media will continue beyond the pandemic. This will make digital marketing even more relevant.
In addition, the WARC study states that ad engagement on social media has also increased while digital marketing costs have decreased. This is a win-win for your business.
Digital marketing is important not only because it reaches a large audience, but also it offers your business benefits. These include:
- Multiple online digital marketing strategies
- Increased ROI compared to traditional marketing
- Ability to better target your audience
- Trackability and continued performance feedback
Online Digital Marketing Strategies
Online marketing strategies include, but aren’t limited to:
- Web design
- SEO (search engine optimization)
- Email marketing
- Blog posts
- Social media marketing
- Content marketing
Utilizing these marketing strategies is not only cost-effective, but they’re also beneficial to your bottom line.
Increased ROI
Digital marketing is cost-effective because it requires little maintenance and personnel compared to creating tons of ads for television and newspapers. It’s the closest to “free” as you’re going to get when it comes to marketing. Help from a digital marketing agency can help (a lot, actually), but if you are just starting out, all you really need is an electronic device, like a laptop, and great, targeted content.
With digital marketing, you can start small and grow big as revenue increases. You’re not only in control of your budget, but also your brand’s image.
Targeted Audience
Digital marketing helps your business connect with a targeted audience. Unlike traditional marketing strategies, digital marketing allows you to focus on audiences who are most interested in your products or services. Targeting allows you to reach people that need your products or services. This saves time and money towards your marketing efforts, all while driving better results and generating better ROI.
If you’ve reached your target audience, and they like what they’re seeing, people will engage with your company on social media. This gets more eyes on your content for free. Shareable content will help your social media following skyrocket and allow you to reach an even larger audience.
It’s never been easier to identify your audience. One way to do so is by using Google Analytics. With Google Analytics, you’re able to determine who’s visiting your website and where they’re visiting from (referral site, country, city, etc…). You can also determine what types of devices people are using and if visitors are sharing your content. It’s not hard to install Google Analytics, but if you need help installing or interpreting the data, please give us a call!
Company Size Doesn’t Matter
Small or startup businesses may not have a lot of time, money, or manpower to invest in marketing strategies. A simple but solid digital marketing strategy is key for your business. The internet and online marketing help close the gap for small vs. large companies.
Digital marketing allows small businesses to choose and target the right market to broaden their audience. The practice of investing in SEO is something that both big and small companies can do to attract and reach more valued traffic. Search engine algorithms focus on generating results based on their relevance to the user’s search, so if your content is more relevant than a big company’s content, you will likely rank higher in the search results. Large corporations can’t buy their way to the top.
Trackability and Continued Performance Feedback
It’s never been so easy to determine if your marketing campaign is driving results. Surveys asking customers how they heard of your company are a thing of the past. Google Ads is a great tool to reach your target audience and track effectiveness. According to Google Ads, 92% of buyers report that they use the internet to search businesses before making a purchase decision, and 81% of customers do the same.
It can be tricky to determine keywords, long-tail keywords, and bids for your ads, so be patient and expect trial and error.
It’s time to stop asking yourself why you should use digital marketing and get busy working on your strategy. You won’t be sorry. If you need help getting started, contact us at contact@orionglobalmarketing.com
Keep reading!
There’s still so much more to learn about digital marketing!
Keep reading!
There’s still so much more to learn about digital marketing!